The brand spent about $10 million on ads during the 2020 Super Bowl. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. The World Cup andOlympicchampion is extremely familiarCoca-Cola. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Andy Garcia. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . republish under a Creative Commons License, and we encourage you to The most expensive celebrities for promotions are: Taylor Swift. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Shes earned $157.5 million since 2011. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Related: Which Athletes Earn the Most Per Hour? All Right Reserved. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. 4. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. You've successfully subscribed to StartupTalky. Weekly, and British singer/songwriteris rich. are worth . The commercials were so successful that theyspawned a movie, released in theaters lastsummer. . Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. . including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Soft drinks, energy drinks, different product lines. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The above images and any images within this In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Check your inbox and click the link. However, his likeness continued to . In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Needless to say, corporations were ready to pounce when she turned pro two years later. 5 fragrance. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: In 2016, Timberlake became an investor and the face of Bai flavored water. Save my name, email, and website in this browser for the next time I comment. Coke vs. Pepsi. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Top business news 16 videos. Its renewed partnership until at least 2032 . took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. Coca-Cola Enjoy Bottle Gift Tube. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. The legendary video boasts 79 million views and counting on YouTube. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Endorsement Fees For Top Indian Cricketers. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. After the City of . As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Cameron Diaz for Coca-Cola. The Muppets. Coca-Cola (@CocaCola) August 11, 2021. Needless to say, corporations were ready to pounce when she turned pro two years later. King Khan is perhaps the most visible actor on television! Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. We all have to hydrate. versa. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Beyonce signed a multi-year contract with Pepsi worth $50 million. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Also be sure to check out these blogs our team wrote on how to best work with celebrities! One guy was the human embodiment of a PC; the other, a Mac. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. Kylie Jenner: Puma, $1 Million. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Your billing info has been updated. Sign up for our daily newsletter for the latest financial news and trending topics. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. And that's what keeps these celebrities in millions. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. Shop Pay is an innovative payment solution developed by Shopify. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. When it comes to endorsement, it is not only confined to the actors or actresses. Jennifer Aniston. . Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. The company reportedly paid her $12 million, plus sales incentives. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Find out which celebrity endorsement deals were worth the most. Company Provides 2022 Financial Outlook. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . And when they are on the top, there's no limit of millions in their bank account. Hebought the entire Armand de Brignac Ace of Spades label in 2014. Pepsi is big on promotional content on social media. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. 6. Apr 2014 - Apr 2021 7 years 1 month. . The company is able to make such a huge amount as it is spread across the world. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. Curtis Jackson, a.k.a. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. studio, network or celebrity. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. Related:Which Athletes Earn the Most Per Hour? Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.