In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. That way she wont have to compromise. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. I design lawn entirely on my own. SH: You have to give a five to six year timeframe to any business. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. A: So it is contained? Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. It has become her family and where she draws her strength from. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. But we know we have to be resilient and go for it. Elitist, and Impractical and expensive for the average woman. If we are careless as an industry, the impact is huge. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. The business of fashion has become tremendously exciting because its highly challenging. Some moments are yours and should just be yours so I try and do that. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Once we reached our 100th issue we knew that we were in control and we could do this.. Summary. Sana Hashwani has recently returned from the United Kingdom. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Correct me if I am wrong. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Again it was not a big vision; we said lets start this and see where it goes. She doesnt use her phone much and takes a break from social media. It has a huge filter down effect. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. There are always projects, opportunities. In Pakistan, any business owner could actually run an IDP camp I think! These are incredible achievements, and as mentors to the industry we need to focus on them. Sana Hashwani. Fashion fades, only style remains the same. Reams upon reams of cloth draped around each model. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. We followed our instincts and they were spot on. Wow, never heard that one before. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. SM: You need to own the design. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. She strongly believes that whatever happens, happens for a reason. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. Thats why Sana Safinaz today has a very young dynamic.". Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. The little time I spend with them is quality time when we really bond. They have to be quite serious, have to be more composed, and not kid around. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. On this Wikipedia the language links are at the top of the page across from the article title. We have just entered the prt field and it is a tremendous challenge. Now, Paperazzi is on its 160th issue and the pressure is on. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. A: What are the main challenges for fashion as an industry? Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. "Our first ever show was a disaster; I remember Safinaz cried after it. May be they will in future. By the time her results came, she had gotten married and soon had a child. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Thats rare in the cut throat industry she operates in. View the profiles of people named Sana Hashwani. Some of the teachers that taught me are still there and they are my mentors, she says. [5][6] In those days, if you worked, you were sad. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. I am the face of bridal. I know how to strike the balance between being their teacher and also their friend. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Before, I would worry about the gender and looks of the baby. Join Facebook to connect with Sana Hashwani and others you may know. Interiors is something we do out of passion. Your children are your extension, something tangible that you leave behind in the world. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Saadia Qamar March 20, 2011. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. We are a tiny business, for me it felt super uber cool to have my name up there. Safinaz is married to Sana's brother. In fact, were looking forward to it! Sana Safinaz is part of SSFR (PVT.) Rich getting richer. Her house, according to her, is a madhouse. SM: No. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. I come from a family of very hardworking women. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. SH: Not at all. It is evident that self-care is a high priority in her life. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. SH: This is the thing with age. A: So the brand is very much associated with the two of you? She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Binas Miracle Moment was the first time she saw her name on a billboard. Life before Sana Safinaz was good but Sana is thankful for being here. And it didnt stop there. But were from the first generation of fashion designers and we have outgrown the third generation. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. She had learnt her lesson. A: How does your interiors business fit in? Im constantly evolving. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Sana and Safinaz are the most non-political and pleasant people in the field. As a woman you have more responsibility of raising your kids well even if the father is very involved. They are starting to believe in our brand. Best is to accept, go with the flow and breathe. There have been many moments when we wanted to quit. SANA HASHWANI: We love both the business and the design aspect. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. A: What made you decide to go into retail? While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Honey, India need not copy you. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. We really dont. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. "That was my baby. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. There are times when you will have to choose between motherhood and work. Salih Kalangan Umat Dunia. Its very involving and you have to be on top of your game. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Sana Khan with Melvin Louis. This is how you achieve brand loyalty. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Amin A. Hashwani. You have to protect your business smartly. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Karachista is Pakistan's top news, entertainment, music fashion website. When youre older you shrug it off and say, so what if missed the first step whats the big deal? According to her, hard work and dedication always pay off. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Among other things, her daily to-do lists also have son time during which she focuses just on her son. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Mehrs children are her little miracles. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. You should just focus on yourself and your work. What part of your business excites you the most? R they both sisters, both are doing grt job. It was crass. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. "Ready to wear bridals is not a new concept but its new for us," Sana explains. It was a slow and subtle evolution. By 1970s, it had become Pakistan's largest cotton trading company. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. You dont have to be glued to your kids the entire day. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. You get in there; you bounce off them because they have different ideas. Save my name, email, and website in this browser for the next time I comment. I do everything I tell everybody else to do. News Desk. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Making it into a professional business is the key.". A: Do you find retail a profitable business? Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. I am loving every bit of it at the moment, she says with contentment. She advises young women to be financially independent since its essential for personal growth. For the best experience on our site, be sure to turn on Javascript in your browser. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles.
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