We moved very fast, remembers Mossman. And by God, are those fans thirsty. Back in OKC, Mossman is banking on it. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) SONICDrive-In Earlier this month, rumors emerged online that the toymaker was Want to know how to say Happy St Davids Day in Welsh? Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. To do that, Mossman needed to find new wholesalers and a lot of them. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. Beyond Paradise returns to our screens this week for another enthralling mystery but who is set to feature alongside Kris Marshall in the cast of Rumours are flooding the internet that Cadburys Mini Eggs are being discontinued in 2024, but is it true? Strain the drink into a glass over pebble ice, and add Lemon Berry SONIC Hard Seltzer. The Lemonade Sonic seltzer is somewhat similar to the Limeade, only worse in every way. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. 2014 - 2023 VinePair Inc. Made In NYC. Sign up for VP Pro now! About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. It's more reminiscent of actual ocean water than anything you'd get from Sonic. But Sonic was thinking bigger, and COOP came calling at the right time. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. About Big 12 Conference Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. I was not impressed maybe I had my expectations set too high. Its the brewerys ballgame. SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. We like the blue one (maybe its ocean) the best (?). The water flavor packets are amazing! Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. Bummer! While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. They were terrible imo. Ill second and third and fourth this comment section. Would you also like to leave us a comment? For more information, visit coopaleworks.com. According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. The lime essence in this can is full-flavored, with a citrusy pop and distinctive hints of lime oil. Cherry Limeade is Ocean Water's nemesis in the Sonic flavor battle, but unlike its competitor, it's actually deserving of its star status. After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. (Well, MOST of them. Take advantage of this one-of-a-kind seltzer experience! Sonic hard seltzer is another opportunity for us to reach our Sonic fans outside of the drive-in, explains the firms director of brand marketing and activation, Grant Springer, in response to emailed questions from VinePair. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. Why does lime get to taste like actual limes while lemon only tastes like sour? . If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? Hip2Save is a registered trademark of Hip Happenings, LLC. When typing in this field, a list of search results will appear and be automatically updated as you type. 1Source: Grand View Research, I., 2022. SONIC Happy Hour, redefined. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. No cherry taste to the cherry limeade, so disappointing. If there's any guava flavor in this seltzer, we certainly couldn't detect it, and we wouldn't really know what to look for anyway. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. With the popularity of the chain still growing, its no surprise that the recently launched Sonic Hard Seltzers are also a hit. If you play the word association game with 99 percent of Oklahomans and said cherry limeade, their first word would be Sonic. COOPs team had played the flavor-association game in homage to the hometown favorite, and now it was going gangbusters. 21 New States Welcome SONIC Hard Seltzer. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. Beverage Cans Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. The original, nonalcoholic version from the drive-in is almost painfully sweet and instantly gives you a brain freeze because of Sonic's magical pellet ice. Has anyone tried these? This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. Notify me via e-mail if anyone answers my comment. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. Sonic prominently features Ocean Water as an iconic item on their expansive slush menu. The aftertaste is faintly reminiscent of SweeTARTS candy, and its carbonated finish mimics the flavors or aromas of champagne-based mimosas. Sour fake orange dominates this seltzer, with pineapple playing a supporting role. Nov. 3, 2021, 09:55 AM. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. Its been insane.. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. "Expanding into more markets is a natural extension for us as we continue to grow the brand.". The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. Of all the Sonic seltzers, this one is the most faithful to its flavor inspiration. The thought occurred to him on a socially distanced jog a few months prior. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. 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When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. All your favorite SONIC flavors are now available as hard seltzer! The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. Available at: https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html, Media Contact:Jessica Zweigbaum(631) 624-2705[emailprotected], Cision Distribution 888-776-0942 Americas We know there are people out there who claim to enjoy sucking on wedges of lemon or lime for fun. They are not amazing I was disappointed because I really wanted to love them. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. Make sure to check this post about Sonic Shark Week Slush! the technical definition of sonic). Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. Your email address will not be published. The plain Limeade seltzer was a surprisingly pleasant surprise. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. SONIC is part of the Inspire Brands family. The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. Don't Miss Out! OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Not going to be my go-to, but they are worth a try IMHO. Please look at the time stamp on the story to see when it was last updated. Residents of the 46 states where Sonic operates brick-and-mortar drive-in locations implicitly understand the gravity of this otherwise mundane sales insight. Its extreme sweetness and sourness are sure to make an impression, though some may find the flavor too intense if you prefer natural fruit flavors in your beverage options, this one isnt for you. We trust youll agree Team Cherry limeade is the way forward! But two things happened that would dramatically expand the course of the brewerys FMB foray. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Recipe. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. Along with serving up never-before-seen Truly concoctions, we work with . As an Amazon Associate I earn from qualifying purchases. Join our large community of insiders - it's totally free! With this drink on your side, youll never have to worry about running short of sweet refreshments! Home (Well, MOST of them. (According to. 1 oz Fresh Lemon Juice. Cookie Policy | Privacy Statement | Terms&Conditions. SONIC Hard Beverages products are not available for purchase at SONIC Drive-In locations. The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. There's no sweetness or fruit flavor, real or fake, to counteract the unrelenting acidity. 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