Seattle's 2019 championship win over Toronto averaged 1.27 total viewers on ABC, UniMás and TUDN. (Statista) Football fans can rest easy knowing that their sport of choice will likely continue to reign supreme among viewers. According to data compiled by Sports Media Watch, golf's U.S. Open was down 42 percent. Every month ESI, in collaboration with Esports Charts, will delve into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry.January's figures highlight the continued development of mobile esports, meanwhile, League of Legends' premier leagues make an eagerly anticipated return. The league was still down year-over-year. Here are the TV viewership averages for recent MLS Cup games: 2020: 1.07 million (Fox, Columbus . If you still feel like your head is spinning from 2020, 2021 promises to be even more disruptive and game changing. This will be a 14% increase from last year. In 2020, the revenue of the esports industry is expected to surpass $1 billion. 14 million millennials are interested in playing a game of on-course golf. 2021 could be the year in which traditional sports franchises . The Worlds Championship has already concluded, with the . Think with Google This growth will come from digital platforms, including virtual multichannel video programming distributors (vMVPDs) and streaming services like Amazon Prime Video, which are ramping up their involvement. Digital live sport viewership in the United States 2021 Watching frequency of live sport on television in the U.S. 2021 Viewership of live sport on TV in the U.S. 2020, by generation Type of sports. Viewership fell 27% from the previous Summer Games low of 21.5 million for Sydney in 2000, the last Summer Olympics to take place in the fall. 2022-06-22T10:44:00Z. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. This is potentially a precursor to August viewership . 2021 Sports and Entertainment Consumer Trends | Oracle Author: Oracle . That's up from the average 1.07 million viewers who watched the 2020 game on Fox Sports last year, and up 38% from an average of 825,000 viewers for the 2019 game. The report also shows that: 45% of fans are only paying for streaming services Nearly 50% are watching sports on social media We also underscored the need for greater focus and action on equity and justice issues regarding race, gender, and LGBT+. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. TV rights for women's sports are rising in value worldwide. with this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering tv viewership, online viewership, attendance, social media,. The lowest since 2007. In 2021, global esports revenues are expected to reach $1,084 million, representing a year-on-year growth of 14.5%. Murray Barnett General Trends. Keep reading for our analysts' key trend picks, as well as a bonus trend about the live-streaming market. 2. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop . From sports teams, leagues, brands, media platforms, products, and educational institutes . The past two NBA finals each have fallen one over the other, with last year's down 51 percent to an all-time low for the championships. Viewership of digital live sports content in the US will reach 57.5 million this year and 90.7 million by 2025. "A lot of different sports telecasts have held up over these four years better than Raw has," Thurston said. In 2021, viewership numbers dropped 12% to 331,000 average viewers but still yielded the second-largest viewership since the 2004 Draft (601,000 views). 73% of sports fans in the UK want to watch sports on OTT platforms. Of the five major sports I reviewed, professional hockey has the largest distribution of Millennials behind the MLS. More ominous, just 7% of MLB's viewers were under the age of 18. . Esports Teams Will Continue to Diversify: Teams will expand beyond the . NFL ratings did decline during the fall of 2020. Data . (Newzoo, 2021) Meanwhile, the global esports market combined with games streaming is expected to be worth $2.1 billion in 2021 and more than $3.5 billion by 2025. Relevant to viewership, trends toward short-form content, mobile and gaming continue to move eyeballs away from broadcast sports towards . A further 74% said that COVID-19 had given their organisation new insight into the future of sports. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Sunday's Closing Ceremony averaged just 9.0 million viewers (8.81M on NBC alone), marking the smallest primetime Olympics audience on record. • Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. 34. Here's what the experts think By Richard Deitsch May 7, 2021 As we navigate a global pandemic that has disrupted so many aspects of our lives, one of the many things impacted has been sports. The year of the coronavirus was a major disaster for professional sports as every league suffered ratings declines, and lost billions in revenue in 2020. Let's analyze Sports Media Watch viewership data from the 2021 college football season and see if Gundy's second-most successful OSU season translated to television. The good news is that the average primetime viewership for the cable news giants are massively up versus 2014. Fox News has been the highest-rated cable news network for 19 years. 11.2% of U.S. television homes were tuned to the Texans-Chiefs game in the average minute. Consulting Expertise . More than 458 million viewers watched eSports in 2019. DNEG and Sports Ventures call off SPAC deal. The most watched esports are not traditional sports-related video games like Madden and FIFA; they are multiplayer online battle arenas (MOBAs), real-time strategy (RTS), and first-person shooter (FPS) games. Hockey fans also have the highest average household income at $104k a year. Mobile Esports Enter the Upper Echelon. Gender Inequality in College Sports. As per the World Economic Forum, the eSports viewers spent 17.9 million hours watching their gaming heroes on channels such as YouTube's gaming channel or on Twitch in the first quarter of 2018. The Stanley Cup finals: 61 percent. The connection between fans and sports is a continually evolving relationship, with new trends and dynamics developing every year. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. We have seen some progress in this space, but there is more to do. * According to Sports Business Journal, the average viewer of nationally televised MLB games was 57 in 2016, up from 52 in 2000. The average TV viewership for the NFL in 2019 was 16.5 million per game. So far, the average viewership for the league's games is only 2.83 million, according to The Athletic. The World's Highest-Paid Soccer Players 2021: Manchester United's Cristiano Ronaldo Reclaims Top Spot From PSG's Lionel Messi The Good, Bad And Ugly From The Green Bay Packers' Win Over The San. Every year, more and more sports viewers are turning to platforms like Amazon Prime, YouTube TV, Hulu, and ESPN+ to stream their favorite sports. The men's and women's College World Series get the same number of viewers on TV. August 19, 2021 04:36 AM Eastern Daylight Time DUBLIN--( BUSINESS WIRE )--The "Sports Fan Analytics & Trends Study in the United States" database has been added to ResearchAndMarkets.com's offering. Viewers: The number of viewers aged 2+ viewing the game in the average minute. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. It was off an average of 50 percent over last year's numbers. Visual effects and animation firm DNEG has called off plans to go public through a merger with special purpose acquisition company (SPAC) Sports Ventures Acquisition Corp. League of Legends; Esports and Live Streaming Trends 2021. Forbes reported that there were about 15.4 million viewers on average, down from 18.7 million in 2015. The viewership report arrives . To gain more insights into 2021 and CTV viewing trends Portada talked to Laura Vanison, Director of Consumer & Artist Insights, at Vevo as well as with Bryon Schafer, SVP Research at Vevo. The Sports market is still in its initial stage, and . According to a report from Reuters, the esports industry is expected to hit over one billion dollars in revenue in 2021. The esports industry is worth $900 million. ; The NBA placed a close 2nd by utilizing co-streaming tactics.They have been broadcasting playoff games on Twitch in partnership with Brazilian streamer Gaules. ; While the NFL placed 5th in Q2, the return of Thursday Night Football could . US broadcasting giant NBC has seen viewership for its coverage of golf's 2021 PGA Tour increase 30 per cent year-on-year (YoY), according to data from Nielsen. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. Ratings are down across the board, and the NFL is still . But the tournaments are still unequal. 5. October 2021; Region: Global ; Sports Online Live Video Streaming Market, By Game type (Basketball Live Streaming, Cricket Live Streaming, Football Live Streaming), Application (TV, Internet, and Mobile Phone) and Region . It's . The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. The number of digital viewers of live sports in the U.S. will reach 57.5 million this year and is expected to exceed 90 million in 2025, a 26% projected increase. 40% of gamers watch esports events at least once a week. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. Monday's Game 2 of the ALCS drew 1.88 million . 1 This jump highlights how quickly content consumption is shifting to become more digital. Just as importantly, per MLB Communications, the average viewership for the 2021 MLB postseason through the division series was at its highest marks since 2018. The vaunted NFL is down 13 percent . The number of esports viewers to increase by over 11% in 2021. Insider Intelligence While many of these new users will turn back to in-person sports or live events as restrictions ease, that doesn . The eSports market is expected to register a CAGR of 20% during the forecast period, 2021-2026. (SVG Europe) A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. In fact, there will be 29.6 million monthly esports viewers in 2022, up 11.5% from 2021, according to our estimates. 838% - the year-over-year growth rate of esports investments. How the World's Biggest Sports Properties Engaged Fans in 2020 May 19, 2021. It's a fact that the legalization of sports betting is driving more people to the television and the ticket . But as Brad Adgate wrote for Forbes, "Despite the falloff, NFL ratings remain strong in a continuing fragmented video landscape.". The pop-culturization of the esports industry has helped power the explosions in esports investment and revenue. In 2019, 900 hours of PGA Tour golf were covered by media. As we look towards 2021, these are the trends in high school and college sports that we believe will have the biggest impact. Here's how the landscape is changing. 1. CNN, Fox News, and MSNBC all had record-high viewership in 2020. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. The Phoenix Mercury selected Diana Taurasi. 1. In 2019, MLB had an average of 28.5 million prime time viewers. After their explosive 2021 win in the Horseshoe over . One in three hockey fans are between the ages of 18 and 34 years old. Sky Sports' English Premier League viewership was up by 21% in 2019. ; Employee Experience Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. ; Leadership Identify and enable future-ready leaders who can inspire exceptional performance. In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics. Home; Home. Sports Marketing Trends for 2021 The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. • In the United Kingdom, the BBC reportedly paid €10-12 million for the rights to the Women's Euro football competition in 2021 (now 2022) being hosted in England, up from the €1 million that Channel 4 reportedly paid for the 2017 edition. When it comes to ticket sales, fan engagement, and overall viewership, statistics show an increase in numbers since the Supreme Court ruling. Media 08-19-2021. Blog . 1. Sports Viewership Trends 17. February 21, 2021. A further 74% said that COVID-19 had given their organisation new insight into the future of sports. The global esports market is expected to generate $1.5 billion in annual revenues, primarily from sponsorships and advertising to an estimated global audience of 600 million fans. Keywords: fan experience, sports consumer trends, sports viewership statistics, sports viewership trends, stadium attendance, stadium concessions, concert attendance, sports audience statistics Created Date: 3/16/2021 4:27:47 PM . A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%). LCS posts strongest Twitch viewership of 2021 Spring Split in week 3. Posting in real-time. For comparison, recent episodes of . Colin Kaepernick blazed a trail for the Black Lives Matter movement in the US, and Marcus Rashford has been instrumental in campaigning for school dinners in the UK. In 2018, investments rose from $490 million in the previous year to $4.5 billion. The industry was valued at $1.1B in 2019, and is forecast to balloon at a 21.3% CAGR over between now and 2027. Mobile Esports Enter the Upper Echelon: As consumer appetite for mobile esports continues to grow in China, Southeast Asia & Latin America, mobile esports will continue to subvert expectations in the once-PC-dominated market. This change seems to suggest some level of permanence; 61% of stakeholders across the sports media industry said that their organisation is moving in a different direction than was initially planned for 2021.